Polaris Industries

Polaris' challenge

Polaris is a leading power-sports manufacturer in the U.S. Polaris products are sold through a network of nearly 1,400 dealers in the U.S., plus a growing distribution network in Canada and abroad.

In advance of the recent economic downturn Polaris was looking for a smarter way to manage inventory across its dealer network. Their early adoption of a model driven upon dealer sales activity has provided a competitive advantage as slowing retail has driven industry inventory levels upward. To change their distribution model Polaris needed a partner that understood the markets in which they operated and could support a solution tailored to their specific needs.

CDF’s Strategy

GE Capital, Commercial Distribution Finance has a broad footprint in motorsports financing, giving GE Capital insight into industry-wide trends beyond Polaris' dealers. Tom Orluck has worked alongside Polaris for over 25 years leading a team of GE Capital, CDF experts working on-site at Polaris' Medina, Minnesota headquarters. This close working relationship enables CDF to work as part of the Polaris team. "GE Capital and Polaris are strategic partners - we share both risks and rewards as we jointly develop solutions for our dealer network", says Scott Wine, CEO of Polaris Industries.

The Results

GE Capital, CDF is now Polaris' exclusive dealer financing source in North America and the preferred source globally. Together, Polaris and CDF have established financing programs to service eight global markets.

By aligning our initiatives with Polaris' goals and objectives, we help Polaris to manage inventory in a way that mitigates risk and allows for healthy, sustainable growth,” says Tom Orluck.

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